Remember when the whole world was captivated by 'Story Of Yanxi Palace', a Chinese period drama that people can't seem to stop talking about?
If you're one of those people who appreciate quality Chinese entertainment, there's something exciting coming your way!
Astro has announced a strategic partnership with the innovative market-leading online entertainment service in China, iQIYI (also known as the 'Netflix of China').
So, what does this mean for all you Chinese drama lovers out there?
For starters, you'll get more quality Chinese content like 'Story Of Yanxi Palace', as through the partnership, Astro will have the exclusive rights to present iQIYI's content through television, On Demand and OTT in Malaysia, including the world's first iQIYI branded channel.
"We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation. This partnership enables us both to leverage on the strength of our brands and skillsets to extend our reach in the content world which is increasingly personalised and digitalised," said Astro CEO Henry Tan.
Among the popular iQIYI dramas in Malaysia are the 'Story of Yanxi Palace' (of course), 'The Golden Eyes' and 'The Legend of White Snake'.
Under this strategic partnership also, Astro will also have access to more quality new content from iQIYI such as 'The Rap of China 2019', 'Sword Dynasty', 'The Files of Teenagers in the Concession' and many more original iQIYI content.