The new feature will prevent harassment on Instagram users. (Image: www.independent.co.uk)
According to Washington Post, Instagram will give users the ability to filter their own comment streams, and if they want to, completely turn off comments on their own posts.
"Our goal is to make Instagram a friendly, fun, and most importantly, safe place for self-expression," said Instagram's head of public policy, Nicky Jackson Colaco, in a statement to Washington Post. "We have slowly begun to offer accounts with high volume comment threads the option to moderate their comment experience. As we learn, we look forward to improving the comment experience for our broader community."
The first users who will get the feature will be high-profile accounts, as this will give Instagram the most valuable feedback in the shortest amount of time. In the coming weeks, all other users will see the filtering feature in their accounts.
This is definitely a step forward for the popular App, as there are currently more than 500 million users, including big businesses and brands.