The legend of Pitera literally comes to life with “Oh Pitera”, an original love song and music video that is dedicated to none other than SK-II’s iconic bestseller, Pitera Essence
by award-winning singer-songwriter, John Legend.
This is the singer’s first collaboration with global prestige skincare brand SK-II as part of ‘Pitera Masterclass’, the latest installment of its beauty entertainment web series 'Bare Skin Chat
', which has raked up 200 million views since it launched in March.
Pitera Masterclass features a star-studded cast, with James Corden, Naomi Watanabe and Tang Wei starring alongside John Legend, and tells the legendary story of Pitera: when SK-II scientists discovered why elderly sake brewers in Japan have youthful-looking hands in contrast to their old, wrinkled faces.
Watch the complete music video below:
Born in Japan, the secret behind Pitera has been kept behind closed doors and unchanged since the beginning. Known for its transformative powers, millions of women who used it have experienced crystal clear skin and swear by this ‘Miracle Water’.
What do you think about the song? If you like it, stay tuned for new episodes of Pitera Masterclass out every two weeks. You can watch it by subscribing to the SK-II YouTube channel
This article was brought to you in collaboration with SK-II.