Last week, the tech industry went into frenzy mode after Samsung announced the Galaxy Fold, a foldable phone that is the first of its kind.
So did Huawei with the unveiling of their own folding 5G smartphone.
Overnight, everybody started Googling "foldable phones
" because some of us were confused whether these companies just brought back the good old flip phone and decided to call it something else.
A certain popular company chose to make fun of this new technology and it is not exactly a tech company like Samsung or Huawei.
The clever tweet carefully promotes the LEGO Fold
, down to its "5-inch cover display" that opens up to reveal an "11-inch pop-up story book".
You will notice that the marketing looks somewhat similar to that of Samsung's.
Of course, the LEGO Fold also offers a battery that "never runs out", a witty play on practically all mobile gadgets out there.
We don't need to spell out the fact that LEGO's version is not a really piece of tech.
The LEGO Fold is essentially a foldable book called the Pop-Up Book
While both products use folding plastic, the Samsung Galaxy Fold costs about USD2,000, while LEGO's is way cheaper at a USD69.99 price point.
They may not serve the same purpose, but we must appreciate LEGO for their creativity and sense of humour.
Well played, LEGO.