Yay or Nay? (Image: H&M)
Two months ago, French fashion house, Kenzo, dropped a major announcement: they’re the next designer in line to collaborate with H&M. Fashion fans and trend watchers around the world raved in excitement following the announcement. Everyone was treated to a graphic explosion of colours and prints via a video teaser in true Kenzo style.
H&M has been collaborating with various notable designers and style icons since 2004, from Karl Lagerfeld to David Beckham. Each collaboration has its own unique identity or je ne sais quoi and comes in very limited quantity which is why fans of these capsule collections are willing to line up in front of H&M stores days before of its release.
Image: National News and Pictures
Last year, H&M created fashion history after it was said that their collaboration with Balmain was the “most successful collaboration ever
.” Their star studded campaign which starred current ‘it’ girls – Kendall Jenner and Gigi Hadid created one of the biggest pandemonium and mayhem H&M has ever dealt with. Pieces from the collection were quickly snapped up and were later on sold on eBay for three to four times the original price. Some frustrated fans also took to Balmain’s creative director, Oliver Rouseting’s Instagram to express their disappointments.
If you’re keen to know their past designer collaborations, here’s the full list:
2004: Karl Lagerfeld
2005: Stella McCartney, Elio Fiorucci, Solange Azagury-Partridge
2006: Viktor & Rolf
2007: Roberto Cavalli
2008: Rei Kawakubo and Comme des Garçons
2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel
2010: Sonia Rykiel, Lanvin
2012: Versace, Marni, Maison Martin Margiela
2013: Isabel Marant
2014: Alexander Wang
Yesterday, the first few photos of the Kenzo X H&M collection were released to the public. Let’s just say, get ready for an epic animal-print attack or zebra, in this case.
We're not sure how practical some of these outfits are, unless you're off to some slumber party or the Spice Girls reunion. If attention is what you want, be rest assured that these looks will definitely make you the talk of the town. So, what are your predictions for the whole collection? Will it overshadow Balmain X H&M's success or will it be a total flop? Share your thoughts in the comment section below.
H&M X Kenzo is set to drop on the 3rd of November.