It shouldn't come as a surprise anymore, to be honest.
Everyone's favourite reality TV star, Kim Kardashian, has landed herself in hot soup yet again. This time, she's managed to tick off an entire country.
The 38-year-old recently announced her latest product, a new line of slimming undergarments called Kimono Solutionwear, on Twitter, and boy, a lot of people are not happy, particularly the Japanese.
They accused her of cultural appropriation as kimono is the traditional outfit of Japan.
Even though the shapewear doesn’t resemble a kimono, people took to social media to criticise her move by using the hashtag #KimOhNo.
People are also angered by the fact that Kardashian West filed a trademark for her latest venture last year in the United States. She has also reportedly filed trademarks for “Kimono Body,” “Kimono Intimates” and “Kimono World.”
Kim K recently responded to the backlash, saying that she has no plans "to design or release any garments that would in any way resemble or dishonor the traditional garment."
"I understand and have deep respect for the significance of the kimono in Japanese culture," she said in a statement cited by the New York Times
One thing’s for sure, the product has created so much controversy even before it was launched, so good luck trying to sell them.