First it was Playboy who featured a hijabi woman
, this time, it's cosmetics company CoverGirl. Nura Afia, the beauty vlogger on YouTube and is based in America. She is currently one of the only women appearing in a campaign for a major cosmetics fashion brand in the US while wearing a tudung,
or hijab, as it's known worldwide.
“I grew up being insecure about wearing the hijab, and I never thought I would see Muslim women represented on such a large scale,” Afia told Refinery29.
She was named one of CoverGirl's new ambassadors for their So Lashy!
mascara campaign alongside Katy Perry and Sofia Vergara! "I hope this campaign will show Muslim women that brands care about us as consumers and we're important, especially hijabis. We can be featured on TV, we can be featured on billboards in Times Square. We can be represented."
You can find her on YouTube as Babylailalov
, where she shares beauty and makeup tips and on Instagram @nuralailalov