The initial phase of BMW Malaysia’s child car seat subsidy programme for parents in the B40 income group saw over 25,000 registrations for just 150 units, indicating a substantial demand from the lower income group for child car seats.
Hence, BMW Malaysia is sounding the battle cry for more partners to join the fight and support the programme to enable more seats are available to the B40 group.
“There is an urgent need for us to come together and take action. The overwhelming response to the first phase of the subsidy programme shows that more parents are now aware of the need for child car seats and are quick to adopt its usage given the opportunity. As such, to all partners and companies who have the means to help subsidise these infant carrier car seats, we welcome you to join in the subsidy programme to prioritise child safety in cars for all,”said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia.
Phase one of the programme was introduced as part of the BMW Safety 360° initiative that saw them working with Childline Foundation and Safe ‘n Sound to make 150 units of the snskidz Ace infant carrier car seats available at a subsidised price of RM 100 each for parents in the B40 income group. The rear-facing infant carrier car seat, which retails at RM199, can be used from birth to 13kg and carries the ECE R44-04 certification.
Parties interested in heeding the battle cry can write to firstname.lastname@example.org with the name of the participating company and the amount of subsidy (in Ringgit Malaysia) they would like to commit by 13 February 2020.
The subsidy programme is in line with the Malaysian Transport Ministry’s move to enforce the usage of child car seats starting this year. However, drivers will not be penalised for the first six months of enforcement.
With many hitting the road to return to their hometowns this Chinese New Year, please use a child seat for your kids if you have one and drive safe.