Malaysians Are Furious Over Billboard Ads Promoting Sugar Baby App In Kuala Lumpur

Few years ago, we sat down with the founder of Sugarbook and a few sugar babies to film a documentary about the life of sugar babies in Malaysia.

The hype died down long after the documentary premiered, but the platform lives on.

But recently, the sugar daddy-sugar baby dating site was in the spotlight once again for all the wrong reasons (what reasons could be right, anyway?).

Distasteful billboards

Several images featuring digital billboards located in Bangsar and Mont Kiara bearing advertisements for the Sugarbook app went viral on Twitter since Tuesday (17 December).

Of course, the controversial billboards prompted backlash from Malaysians:
 

Semalam masa aku tengok Iklan Sugarbook dkt Publika aku rasa berdebar & terpinga-pinga; "eh ni apps setting sugarbaby ni, biar betul diorang selamba iklan kat billbord, amerika betul dah gaya ni" pastu aku teruskan memandu. Hari ni, meletup isu, aku agak dah mesti jadi isu punya.

— Ikar (@ikarbertweet) December 17, 2019

DBKL has since issued a statement regarding the billboards.

According to the Malay Mail, the City Hall did not approve the advertisement for the app known as SugarBook on the billboard, which is owned by Yayasan Wilayah Persekutuan (YWP).

Interestingly, YWP also did not give the green light for the ad to go up, which basically means that it was illegally placed.

“The operator of the LED (billboard) has been notified about the advertisement content that is sensitive by Malaysian norms, and it must be immediately removed from the LED display,” according to the statement.

“DBKL has issued an order to YWP and Out of Home to immediately revoke the displayed advertisement from both the locations.”


Apparently, the digital billboard ads have been around since 3 December, but it took a whole two weeks until someone spotted it and made it an issue.

So guys, what do you think of the ads? Somehow, some way, it lasted for two weeks on the digital space.